Last Updated: 02 August 2026
At Auraara Luxe, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit, browse, or make a purchase through our website.
By using our website or providing your personal information, you acknowledge that you have read and understood this Privacy Policy. Where required by applicable law, we will obtain your consent before processing your personal information.
This Privacy Policy is governed by the applicable laws of India, including the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000, the Consumer Protection (E-Commerce) Rules, 2020, and other applicable laws and regulations, as amended from time to time.
1. Information We Collect
When you browse our website, create an account, place an order, or contact us, we may collect the following information:
- Full Name
- Email Address
- Mobile Number
- Shipping and Billing Address
- Order History
- Device Information (such as IP Address, browser type, operating system, cookies, and device identifiers)
- Information voluntarily provided through customer support enquiries, warranty claims, reviews, or feedback.
Payments are securely processed through secure and authorised payment gateway providers. Auraara Luxe does not store your debit card, credit card, CVV, UPI PIN, OTP, or online banking credentials on our servers.
2. How We Use Your Information
We collect and process your personal information only for lawful purposes connected with operating our business and providing our products and services, including:
- Processing, confirming, and delivering your orders.
- Creating and managing your customer account, where applicable.
- Maintaining your order history and providing account-related services.
- Processing payments and assisting with payment-related enquiries.
- Providing customer support and responding to your enquiries.
- Processing returns, refunds, and warranty claims.
- Sending transactional communications such as order confirmations, invoices, payment updates, and shipping or delivery notifications.
- Preventing fraud, unauthorised transactions, abuse, and misuse of our website or services.
- Maintaining and improving our website, products, services, security, and customer experience.
- Complying with applicable legal, regulatory, accounting, taxation, and record-keeping requirements.
- Sending promotional emails, SMS, WhatsApp messages, newsletters, product updates, or offers where you have provided consent or where otherwise permitted under applicable law.
Where processing is based on your consent, you may withdraw that consent in accordance with this Privacy Policy and applicable law.
Auraara Luxe does not sell or rent your personal information to third parties.
3. Cookies and Similar Technologies
Our website uses cookies and similar technologies to:
- Improve website functionality.
- Remember your preferences.
- Analyse website traffic and performance.
- Enhance your shopping experience.
- Support marketing and advertising activities where applicable.
Cookies may also be used by trusted third-party service providers that support website functionality, security, performance, or analytics, where applicable.”
You may disable cookies through your browser settings; however, some features of the website may not function properly.
4. Payment Security
All online payments are processed securely through secure and authorised payment gateway providers using industry-standard encryption and security measures.
Auraara Luxe never stores your debit card, credit card, CVV, UPI PIN, OTP, or internet banking passwords.
5. Sharing Your Information
We may share your personal information only where necessary with trusted service providers, including:
- Delivery and logistics partners
- Payment gateway providers
- Website hosting providers
- Technology service providers
- Marketing and analytics service providers
- Customer communication providers
- Other trusted service providers that assist us in operating our website and business
These service providers are contractually or legally required to process your information only for authorised purposes and to maintain appropriate security and confidentiality.
We may also disclose information where required by applicable law, regulatory authorities, government agencies, or court orders.
6. Data Security
We implement reasonable technical, administrative, and organisational measures to safeguard your personal information against unauthorised access, alteration, disclosure, misuse, or destruction.
Customers are responsible for maintaining the confidentiality of their account credentials and should not share their login details with anyone.
While we strive to protect your information, no method of electronic transmission or internet storage is completely secure. Accordingly, we cannot guarantee absolute security.
In the event of a personal data breach that is required to be reported under applicable law, Auraara Luxe shall take appropriate measures in accordance with the Digital Personal Data Protection Act, 2023 and other applicable laws.
7. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal and regulatory obligations, maintain business records, prevent fraud, resolve disputes, and enforce our legal rights.
When personal information is no longer required, we will securely delete or anonymise it in accordance with applicable law.
Different categories of personal information may be retained for different periods depending on the purpose for which they were collected and applicable legal, taxation, accounting, fraud-prevention, dispute-resolution, and regulatory requirements.
8. Marketing Communications
Where you have provided your consent, or where otherwise permitted under applicable law, we may send you information regarding new collections, product launches, offers, promotions, and other marketing communications through email, SMS, WhatsApp, or other communication channels.
You may withdraw your consent or opt out of promotional communications at any time by using the unsubscribe or opt-out facility provided in the relevant communication, where available, or by contacting us at care@auraaraluxe.com.
Withdrawing consent for promotional communications will not affect transactional or service-related communications necessary for your orders, payments, deliveries, returns, refunds, warranty claims, account security, or other services requested by you.
9. Your Rights
Subject to applicable law, you may have the right to:
- Request access to information regarding the personal data being processed by us.
- Request correction, completion, or updating of inaccurate or incomplete personal data.
- Request erasure of your personal data where the purpose for which it was collected has been fulfilled and its continued retention is not required for another lawful purpose or for compliance with applicable law.
- Withdraw your consent for processing where such processing is based on your consent.
- Opt out of promotional and marketing communications.
- Raise a grievance regarding the processing of your personal data or the exercise of your privacy rights.
- Nominate another individual to exercise your rights in the event of your death or incapacity, where provided under applicable law.
Withdrawal of consent will not affect processing already undertaken in accordance with applicable law. It may also affect our ability to provide services that require the relevant personal information.
Certain personal information may be retained even after a deletion request where retention is required or permitted for legal, taxation, accounting, fraud prevention, dispute resolution, enforcement, or other lawful purposes.
To exercise your privacy rights, please contact us at care@auraaraluxe.com. We may request reasonable information necessary to verify your identity and process your request.
We will process valid requests in accordance with the timelines and requirements prescribed under applicable law.
10. Children’s Privacy
Our website is intended for individuals who are at least 18 years of age.
We do not knowingly collect personal information from children. If we become aware that such information has been collected, we will take reasonable steps to delete it.
11.International Data Processing
Our website may be hosted on servers located outside India, and certain trusted service providers engaged by Auraara Luxe may process or store personal information outside India where necessary to provide their services. We take reasonable steps to ensure that such information is protected through appropriate security measures and handled in accordance with applicable laws.
12. Business Transfers
In the event of a merger, acquisition, restructuring, sale of assets, or other business transfer, customer information may be transferred to the successor entity in accordance with applicable law.
13. Policy Updates
Auraara Luxe may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, legal requirements, or regulatory obligations.
The revised version will be published on this page with an updated “Last Updated” date.
14. Privacy Queries & Grievances
If you have any questions regarding this Privacy Policy or the way your personal information is collected, used, or protected, please contact us.
Auraara Luxe
Privacy Contact: Privacy Compliance Team
Email: care@auraaraluxe.com
Contact Number: +91 9548980334
Business Hours
Monday – Saturday: 10:00 AM – 7:00 PM (IST)
Sunday: Closed
Customer Support Response Time: Within 24 business hours.
We will review and respond to privacy-related requests and grievances in accordance with applicable law.